“The FRIDGE” has officially made its grand appearance at Al Assima Mall, bringing a splash of playful design to the heart of the city. This eye-catching, giant red refrigerator is more than just a photo op; it’s a vibrant pop-up experience. It’s a brilliant collaboration that showcases creativity in retail activations.

Inside this whimsical installation, you’ll find offerings from BBT and Saysu. Known for their refreshing drinks and unique treats, they’ve created a delightful spot to grab a cool beverage or snack while exploring the mall. It's a fun, immersive way to enjoy a break from shopping.